marketing: art or science?

i surely do agree that marketing should not be pure science. but one thing is for sure: it is neither pure art. there is a reason why the discipline of consumer and marketing sciences exists. and why sometimes, marketeers have to consider the opinions of psychologists, sociologists, and anthropologists -- as well as seek the …

on client-advertising agency relationships

Clients demand that their customers be loyal to their brands. They also demand that their agencies be "partners" to their business and loyal to their brands. However, are they loyal to their agencies? The client-agency relationship is (and has always been?) problematic: The distribution of power is always skewed towards the client. Agencies are expected …

What do you do when your offers for help are not being acknowledged? Do you go out of your way to make others realise that they need your help? Or do you true a little bit and then shrug away? Or do you just shrug it off -- "it ain't my loss, anyway? I am …

How many times have I heard the statement "Data is the new oil"? Thousands of times. In fact, I even use it in my presentations - with the addendum that "like oil, it has to be processed and refined to useful" in order to highlight that my team's role in the whole process is not …